Privacy Policy

01

Information We Collect

When you subscribe to Margins, we collect the following personal information:

• Your email address
• Your name, if provided at the time of subscription
• The date and source of your subscription
• Email engagement data, including opens and clicks, where available through our email service provider

We do not collect payment information, government identification, or any sensitive personal information through our newsletter or website.

02

How We Use Your Information

Your personal information is used solely for the following purposes:

• To deliver the Margins newsletter to your inbox
• To communicate updates related to Shifrin Group, where relevant
• To maintain our subscriber list and manage unsubscribe requests
• To improve the content and delivery of future issues based on engagement data

We do not use your information for advertising, profiling, or any purpose unrelated to the delivery of Margins and communications from Shifrin Group.

03

Consent and CASL Compliance

We operate in compliance with Canada's Anti-Spam Legislation (CASL). We only send commercial electronic messages to individuals who have provided express or implied consent to receive them.

Express consent is obtained when you actively subscribe to Margins by submitting your email address through our subscription form. At the point of subscription, we clearly identify who is sending the messages and the nature of the content you are consenting to receive.

You may withdraw your consent at any time by using the unsubscribe link included in every issue of Margins, or by contacting us directly at the address below. Unsubscribe requests are processed promptly and within ten business days.

04

Third-Party Service Providers

We use HubSpot to manage our subscriber list and distribute Margins. Your email address and any other information you provide at subscription will be stored on HubSpot's platform. HubSpot operates under its own privacy policy, which can be reviewed at hubspot.com/legal/privacy-policy.

We do not sell, rent, or share your personal information with any third party for marketing or commercial purposes. Access to your information is limited to Shifrin Group and the service providers necessary to deliver Margins.

05

Data Retention

We retain your personal information for as long as you remain an active subscriber to Margins. If you unsubscribe, your email address will be retained on our suppression list to ensure we honour your unsubscribe request and do not contact you again. All other personal information will be deleted within 30 days of your unsubscribe request.

06

Your Rights

You have the right to:

• Withdraw consent to receive commercial electronic messages at any time
• Request access to the personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information, subject to our legal obligations

To exercise any of these rights, please contact us using the information below. We will respond to all requests within a reasonable timeframe.

07

Website and Cookies

Our website at shifringroup.com does not use tracking cookies or third-party analytics tools. No personal information is collected through the website beyond what you voluntarily provide through a subscription form.

08

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The effective date at the top of this page will be revised accordingly. Continued subscription to Margins following any update constitutes acceptance of the revised policy.

09

Contact

Questions, requests, or concerns regarding this policy or the handling of your personal information can be directed to: